The social platform we picked as our 2023 rocketship might suprise

0

While TikTok has been on a tear in the sports space there was another social media platform that after a lacklustre 2022 turned on the algorithm turbo-chargers to post some stunning fan engagement results last year.

Can anyone ever catch Facebook’s fanbase?

2023 Fan Splits

“Facebook continues to dominate fan follower counts despite rapid growth from Instagram and TikTok.”

Notes: Fans/Follower counts on each social media platform (totals prior to 2021 incomplete). Inclusive of inter/national teams, leagues, major sporting events, venues, national and state/territory sporting organisations.

Publishing outputs may be at its peak?

2023 Post Splits

“Facebook publishing touches 2019 peak while X (Twitter) stagnates as TikTok ramps-up.”

Notes: Posts published by sports organisations on each social media platform from 2015-23. Inclusive of inter/national teams, leagues, major sporting events, venues, national and state/territory sporting organisations.

Instagram is our 2023 surprise rocketship!

2023 Engagement Splits

“While everyone has been distracted by TikTok, Instagram quietly went about its business posting a massive 2023 engagement result.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here