REPORT: Five huge future Covid-19 challenges you should be planning for right now


The clock is ticking…..The long-term sustainability of your sport depends on what you do next as we transition to a new normal that likely includes continued industry uncertainty and rolling disruptions.


Longstanding practices and assumptions about the delivery and administration of sport have been turned-on their head. We’ve gone from a  belief that Covid-19 and associated lockdowns were going to be a temporary aberration to a semi-permanent state of flux. Rest assured, what happened over the last 6-months will impact the industry for the next 10 years.

How prepared is your sport to deal with continued uncertainty?


The inputs we always relied upon to make decisions have been shaken to their core. This makes understanding where the industry is heading and what your target markets are thinking more important than ever.

What tools do you have in place to enhance your situational awareness?


Grassroots clubland is key to the sustainability of sport with unprecedented pressure on both the demand (participation) and supply (financial viability) sides of the equation. Having a clear, concise, evidence-backed plan of attack will be the key to your future.

How are you helping your grassroots grow membership while building their financial resilience?


Having the right content, in the right place at the right time will be mission critical in ensuring target audiences continue to be both informed and engaged. Shunt’s analysis of Covid-19’s disruptive impact on sports ability to engage audiences has highlighted how much work needs to be done just to get us back to where we were pre-Covid.

What’s your sports communications roadmap?


We’ve had the stuffing knocked out of us by Covid-19 with the flow on effects to the national and global economy. That means achieving more with less will be the rallying-cry of sport for the foreseeable future.

How will you use data and technology to squeeze more and more efficiencies out of a shrinking resource pie?

Uncertain as to where we’re heading?
You’re not the only one! Throughout 2020, Shunt has doubled-down on its work with our state and national sports clients to proactively expand their situational awareness. If you also want your ‘socials’ to deliver actionable insights that ensure you don’t just survive, but thrive then let’s chat. Get in touch at


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