Community Football back the Tillies all the way

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Just how engaged have community Football clubs been through the Matilda’s World Cup campaign?

Social Snapshot

  • 1,325 Football Clubs Monitored; Shunt currently monitors the Facebook profiles of 1,325 Football clubs and associations nationally.
  • 75,000 Posts Analysed; Shunt analysed 75,000 Facebook posts published by clubs from June 1 to August 20, 2023.
  • 50% Plus Mentions; More than 50% (710/54%) of all monitored Football clubs mentioned the Matilda’s during the sample period.
  • Sam Kerr factor; No great surprise, (!) that Sam Kerr was the most mentioned Matilda amongst sampled Football Clubs nationally.
  • Ireland; It may surprise, (!) that the Matilda’s v Ireland opener was the most mentioned by Football clubs in a close 3-way race with France and England.
  • August-16 the date; Peak mentions of the Matilda’s amongst clubs occurred on the day of the huge semi-final clash with England.
  • 71,500 Engagements; Matilda’s content generated 71,500 Facebook reactions, comments and shares during the month long event.

Clubs get behind the Tillies

Community Football club post publishing and fan engagement peaked during each Matilda’s game (except the August-19 Sweden medal play-off for third).

Posts Published

Community Football club Facebook posts mentioning the Matilda’s during the 2023 Women’s World Cup.

Engagement

Community Football club total Facebook fan reactions, comments and shares of posts mentioning the Matilda’s.

  • Peak Publishing; 23% of all content published by community Football clubs on August 16 mentioned the Matilda’s.
  • Peak Engagement; 32% of all fan engagement generated by community Football clubs on August 16 was Matilda’s related.

Changing the Conversation

Community club content mentioning girls received a huge boost during the World Cup.

Posts Published

Community Football club posts mentioning girls in the build-up to and during the 2023 Women’s World Cup.

Fan Engagement

Total Facebook fan reactions, comments and shares of posts mentioning girls by community Football clubs.

  • 68% Publishing Boost; The weekly June average for club posts mentioning girls was 375. The week starting August 14 it peaked at 635, up 68%.
  • 159% Engagement Boost; The weekly June average for post engagement that mentioned girls was 9,500. The week starting August 14 it peaked at 24,500, up 159%.

How can Football and Australian sport continue to build on this momentum?