VIDEO SERIES PROMOTE THE BENEFITS OF MOUNTAIN BIKING

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Peak WA cycling body WestCycle commissioned Shunt to develop a series of short videos on mountain-biking aimed at four core market segments – kids, women, enthusiasts and industry. Having storyboarded each segment Shunt worked with Farmhouse Films on location in the states South-West to secure the necessary footage that we then edited into four compelling videos that capture the heart and soul of the sport. Released individually and as a compilation it immediately resonated with MTB stakeholders, government agencies, enthusiasts and novices.

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