BRINGING TO LIFE GYMNASTICS ‘START HERE, GO ANYWHERE’ VISION

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The brief from Gymnastics WA was to bring to life their vision statement of ‘Start here, go anywhere’ in a way that is both meaningful and relevant to its core demographic…. 6 to 12 year-old girls. The Shunt solution was the creation of the Gym Squad brand and design assets that centred around Ava, Matt, Emma, Jake, Maddie and Aiden who apply their gymnastics skills to a diverse range of sporting activities.

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